My Credit Approve Website Redesign || Usability Heuristic Evolution

Rudram Meena
3 min readMar 24, 2021

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About🙂

This was the freelancing project that I did for my client and I had to redesign their existing website with a new UI and improved UX.

Role: Visual design, Heuristic Evolution, Testing

Timeline: 3 days (25 Jan to 28 Jan)

Client Brief😎

My Credit Score is a credit repair software for consumers, MCA gives the ability to control user’s own credit repair experience. Their user-friendly, state-of-the-art software guides through their proven “4 step process”.

How I Redesign🤯

Now I had the main point of how to redesign this website within 2–3 days with almost all possible changes and can deliver a quality product to the client.

Firstly I researched which method would be great for this. I got that Heuristic evolution will be a great fit for this.

Now, what is the Heuristic Evolution ?🥱

A heuristic evaluation is a way to test whether a website is user-friendly. In other words, it tests the site’s usability. Unlike user-testing, where the site (or prototype) is evaluated by users, in a heuristic evaluation the site is evaluated by usability experts.

So I started with the existing website to evaluate that and can apply heuristic evolution method rules.

Heuristic Evolution on Website😉

What things depend on this method

Insights from Heuristic Evolution😒

1. Main Page

1. The content communication with the user was inappropriate and the maximum content was repeated.

2. Not aesthetic and minimalistic design

3. CTA was hidden and the main feature was hidden from users.

4. Header CTA button was not clear with their grouping elements.

2. How it Works

1. Content was not refrain.

2. Not aesthetic icons.

3. Why Hire Us

4. What Our Client Says

1. No sliding button for more reviews.

2. Additional things added according to stack holder requirements like rating star shapes and 2 cards at a time.

This was all about heuristic evolution, But it’s have some constraints like for such type of evolution high level of usability experts are required.

PS:- More screens are there but due to privacy bond with client I can’t share that.

I hope you like this.🙌

Let’s connect for more.😜

LinkedIn | Behance

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Rudram Meena
Rudram Meena

Written by Rudram Meena

Product Designer | Designing since 2018 | NIT Jalandhar(2017–21)

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